Sassy develops innovative, fashion forward, and sensory products that help children thrive. Founded in 1982 with the breakthrough Sassy Seat, Sassy has expanded its line to include developmental toys, feeding and baby care products, and disposables. The Sassy brand is more than black and white stripes or a smiley face; it is a harmony of elements brought together to create a well-rounded experience to engage and stimulate baby’s senses.

Fun, savvy, smart and sassy