HAMA has existed since 1971, where the first midi beads was introduced. The brand HAMA was registered as a trademark in 1984 and the product categories have since expanded and is to be sold in more than 50 countries. The beads come in many different colors, along with the perler bead. which can be used to create colorful creations. The most basic abilities develop over the first few years of life, children learn to recognize colors, grip small objects, tell one shape from another, get an idea of quantities, and so on. HAMA gives the children the ability to create, learn and explore a world of beads.