Ever since the first Barbie doll was created, Barbie has tried to close the Dream Gab. Many girls begin at an early age to develop limiting self-beliefs. Barbie has been inspiring girls since 1959, to become anything. You can be anything with Barbie. At Mattel they believe that today’s girls will be the last generations of firsts. Barbie encourages imagination, expression and discovery through play. What seems like ‘just playing Barbie’ is preparing her for her future.